What Parents Need to Know About Sadfishing

‘Sadfishing’ is described as a behavioural trend where people make exaggerated claims about their emotional problems to generate sympathy and attention. It was a term initially coined to describe celebrity behaviour but has since come to the fore in the media with genuine concerns raised around the trend. That’s why the National Online Safety Group have created this guide to help parents and carers understand exactly what sadfishing is all about.